Where strategy meets creativity for therapists and coaches
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Where strategy meets creativity for therapists and coaches *
Moving people from ‘I see it’ to ‘I get it' through intentional design.
Gradiance Design helps therapists and coaches make their expertise accessible through custom-branded visuals. From strategic graphics and frameworks to full brand packages, let’s simplify complex ideas and create cohesive, client-ready materials that strengthen understanding and engagement for everyone.
Creative Work & Client Feedback
“The Psychological Safety session that Gradiance Design helped me with went really well yesterday. In fact, the leader who hired me loved the graphics with the High Performing Teams, Cultural Pillars, Stages of Safety and the staircase with the cultural pillars so much that he asked if he could have copies of them!”
Julie McDonald,
McDonald Graham
“From the beginning to the end of our project, Gradiance Design offered insight, creativity, and professional advice that made this process enjoyable and productive. We love the final product and are excited to work with Gradiance again in the future!”
— Bryce Roberts,
Leadership Toledo and
Foxwood Counseling & Consulting
“It is such a pleasure to work with Gradiance Design! They have a great eye for design and is attentive to all the details that are important to a small nonprofit. They listen to our needs, give thoughtful and productive advice and we are thrilled with the results!”
— Dorothy, Managing Director,
Good Grief of Northwest Ohio
A few companies we’ve partnered with:
Want to know how this kind of work comes together? Here’s how we support clients.
Services to increase your impact
Visual Strategy &
Learning Design
We help therapists, coaches, and change-makers turn complex ideas into clear, human-centered visual tools that support real understanding and action. Work is always shaped through collaboration and discovery, then translated into visuals that make concepts easier to teach, remember, and apply.
This can include signature frameworks, journey maps, worksheets or workbooks, visual metaphors, decks, and other learning materials—designed to meet people where they are and help ideas truly land.
AND
Workshops, Programs &
Brand Foundations
For clients developing workshops, retreats, or programs, we also support the visual systems and materials that bring those experiences together. This can include participant workbooks, facilitation tools, presentation decks, and supporting brand foundations when helpful.
Brand work here is thoughtful and intentional—focused on clarity, cohesion, and usability—so materials feel aligned and trustworthy without over-emphasizing logos or packages.
The heart behind Gradiance
Kassie is the Designer and Founder of Gradiance Design, a boutique studio helping therapists, coaches, and small businesses bring ideas to life through branding, frameworks, and visual storytelling. With nearly 15 years of design experience—focused on concept visualization, information design, and user experience—she transforms complex ideas into clear, engaging visuals. She designs to teach. She takes complex ideas and builds visual explanations that move people from ‘I see it’ to ‘I get it.'
Her work spans Fortune 500s, nonprofits, and individual practitioners, always with the same care and creativity. Drawing from her own journey in coaching, therapy, and personal growth, Kassie designs with empathy, authenticity, and insight, helping clients communicate in ways that truly resonate.
Known for being visionary, kind, and endlessly creative, she blends professionalism with play, making every project feel alive. Outside of design, she’s inspired by music, art, road trips, and deep conversations, with a long-term dream to create a retreat that unites creativity and healing.