With a successful history providing insurance to customers in central Pennsylvania, Lake Insurance owner was ready to re-brand to focus her efforts on the up and coming generation.
With a strong focus on personalized advice and making insurance fun and easy to talk about, the new brand needed to reflect this fresh perspective. As the name implies and coincidentally is the family name, the rural environment local clients enjoy inspired the color choices. The overlapping circles represents the transparency and honesty they share with their customers. If you look close enough, the initials "li" create a smiley face, their last promise in their tagline "Great Advice. Prompt Answers. More Smiles."
- Research & Ideation
- Logo Design
- Responsive Website Design
- Branded Social Media Pages
- Print & Digital Advertising
- Environmental Sign Design
Gradiance (pronounced gray-dee-uhns) is inspired by the word "radiance" (warm, cheerful brightness) and is a play on the word "gradient" (the degree of inclination, or the rate of ascent or descent).
What makes you glow with radiance?
What do you daydream about ascending towards in your life?
I would love to partner with you to create the visual branding for that daydream.